Wednesday, July 31, 2019
Life as a Teenager in 2014 Essay
When I was younger, I always thought my parents knew everything and were never wrong. I believed that they never made mistakes, they were too old and wise. The same went for my teachers, older members of our extended family and just adults in general. I felt so safe, comforted by the fact that they knew and were in control, so I didnââ¬â¢t have to be. The older I became, the more I realized how faulty my ideas were. I never did become any wiser as I grew up; I had information and data that bombarded my brain and knowledge on how I must act to be socially accepted. I was told what I could do and what I mustnââ¬â¢t do. Perhaps I do know more about life and the world, but I donââ¬â¢t understand it; perhaps that is for the better. I remember when I first heard the song ââ¬ËTeenagersââ¬â¢ by My Chemical Romance, and I began to think about the meaning behind it. ââ¬ËTheyââ¬â¢re gonna clean up your looksâ⬠¨With all the lies in the booksâ⬠¨To make a citizen out of youâ⬠¨Because they sleep with a gunâ⬠¨And keep an eye on you, sonâ⬠¨So they can watch all the things you do Because the drugs never workâ⬠¨Theyââ¬â¢re gonna give you a smirkâ⬠¨Ã¢â¬â¢Cause theyââ¬â¢ve got methods of keeping you cleanâ⬠¨Theyââ¬â¢re gonna rip up your headsâ⬠¨Your aspirations to shredsâ⬠¨Another cog in the murder machine They say that teenagers scare the living s*** out of meâ⬠¨They could care less as long as someoneââ¬â¢ll bleedâ⬠¨So darken your clothes or strike a violent poseâ⬠¨Maybe theyââ¬â¢ll leave you alone, but not me The boys and girls in the cliqueâ⬠¨The awful names that they stickâ⬠¨Youââ¬â¢re never gonna fit in much, kidâ⬠¨But if youââ¬â¢re troubled and hurtâ⬠¨What you got under your shirtâ⬠¨Weââ¬â¢ll make them pay for the things that they didââ¬â¢ The s ong did change my view on how teenagers are seen by society, but not in a way that I expected. I think that the singer, Gerard Way, is exploring how society wants to change teenagers to make them do as they are told and fit in and do well at school. However, the more they do this, the more teenagers rebel. In the chorus, Way expresses his fear of teenagers, of their tendency to perhaps be unpredictable and violent. ââ¬ËSo darken your clothes or strike a violent pose Maybe theyââ¬â¢ll leave you alone, but not meââ¬â¢ Ià think he is trying to put forward the idea that society might ignore them or leave them alone if they act threatening and imposing, but as he is an adult, he is expected to stay in line and meet the expectations of society. I think itââ¬â¢s difficult being a teenager. People donââ¬â¢t seem to realize or might have even forgotten. I am at the age where I am too old to rely on others and make mistakes but not old enough to take control of my life and look after myself. This time in my life that makes up my teenage years is important, and I want to make the most of that but I find myself overwhelmed by set backs and a severe lack of control. There are so many aspects of my life the government wants to control. They want to cram so many exams and so much work into these few short years of our lives that we find ourselves snowed under it all. It seems that these years of our lives are the most important. They define us and decide what our future holds. The pressure is on: if you fail your science G.C.S.E then you wonââ¬â¢t be able to take it for A level. If you canââ¬â¢t take it for A level, you wonââ¬â¢t be able to study it at university, or get a PHD, or ever become a doctor. The government has decided that exams mean everything. An A and an A* could mean the difference between your dream job and being unhappy for the rest of your life, stuck with a boring job that perhaps pays decently, becoming miserable and dying a failure. Itââ¬â¢s too much. This has to be the reason why we find that more and more teenagers each year are turning to drugs, self harm, eating disorders and depression. Why does everyone question the rise in the number of these cases? Is it not obvious? Iââ¬â ¢m sure it also has something to with the rise of the internet and everything that we are being exposed to. Quite frankly, we canââ¬â¢t cope with it. It seems that no one understands but teenagers themselves. Of course, itââ¬â¢s all quite a cliche to say that no one understands teenagers, but it does seem to be true. I wouldnââ¬â¢t say that all teenagers canââ¬â¢t cope and I realize that some cope better than others, but I know that our system isnââ¬â¢t working. Not the corrupt government with its exams and heavy pressure on students, and the not the corrupted internet with its social networking sites and pornographic images that seem to be everywhere. The adverts that tell us what a perfect person looks like are crushing and I find them insulting. There is a silent reminder that lingers in the air telling us to be normal, a clone of everyone else and to fit in. Some people come to a point in their life when they decide that enoughà is enough and they wear what they want and act how they like. I have a theory that people are like sling shots: the more they are pulled back and restrained, the further they go when they are let go. They get to a point where they cannot be pulled back any further. This is when people pierce and tattoo their bodies or wear socially unacceptable clothing to show the world that they are not going to be told what to do. There are also the quiet ones who starve themselves to be in control, take drugs to take away the pain or self harm to prove that the pain they are feeling is not just in their heads, its real and they can control it. There are even people who work themselves sick to be in control of their future. What I find interesting is that every generation is different: each has its own pressures that differ from the last. Not long ago, I would have been expected to get married not too soon from now and raise a family, possibly with a man I didnââ¬â¢t even love. Only recently has homosexuality become socially and legally acceptable. So before, teenagers would have had trouble fitting in, or would have had to pretend to be heterosexual. We as teenagers never really have been in control and with a personality like mine, that can be extremely overwhelming. It seems now we are finding our voice and are able to express ourselves. I can see that there are positive aspects about being a teenager in this day and age: some of us turn to positive hobbies to take our minds off the stress of exams. More and more teenagers are relying on their great passion in life and developing it to take their mind off their diffic ulties. This might be music, cooking, writing, designing, drawing or sport. I still remember the first time I played the drums and Iââ¬â¢ve never looked back. They made me love music even more and I started playing the guitar as well. I wrote songs and started to sing. Music became my obsession and it is one aspect of my life that I can control. I can do it myself without having to listen to the people who tell me what I should be listening to, what I should be playing or what I should be writing. I do believe that if nothing is going to change, then we all need something to turn to in life that reminds us we can cope. I know that it wouldnââ¬â¢t work for everyone, but perhaps people who take drugs could start drawing or painting. Instead of people focussing on their body weight they could start to cook their own food and be in control of that instead. People who self harm could write down their feelings or express it through music, or even go out and run offà their sadness. I think people need to remind themselves what makes them happy and if nothing does then they should find something. I know nothing will change for some time, but in the meantime we need to find a way to make the most of our teenage years.
Tuesday, July 30, 2019
Ballroom Dance Essay
As what I have observed, Ballroom Dance is a famous kind of dance done usually with a partner and is being enjoyed socially and competitively all over the world. I can say that partners of these dances both enjoyed it being accompanied by different kinds of music and dances each of it as one. Because of the kind of performance in doing this dance, it is widely performed on stage, film, and television. Because of its popularity, several types of it, was created. The following types of ballroom dances are: Waltz, Jazz, Jive, Cha-Cha, Rumba, Tango, Foxtrot and Quick Step. The first one; Waltz is called to be one of the smoothest type of ballroom dance, for it should be danced gracefully and is characterized with ââ¬Å"rise and fallâ⬠movements. The second one; Jazz is a type of ballroom dance which uses movements such as; Jazz Hands, Kicks, Leaps, Sideways Shuffling, Rolled Shoulders, and Turned Knees. The third one; Jive is type of ballroom dance which is usually danced in a lively form of Swing Dance and a variation of the Jitterbug, The fourth one; Cha-Cha is a type of ballroom dance usually danced with passion and energy and danced by partners in a synchronize form of movement in a perfect alignment. The fifth one; Rumba is the most romantic and sensual type of ballroom dance and often referred to as the ââ¬Å"Grandfather of Latin dances. â⬠The sixth one; Tango is said to be the most fascinating of all ballroom dances. The seventh one; Foxtrot is said to be the funniest and the simplest dance to be learned especially for beginners which is usually done with long, flowing movements across the floor. And the last one, Quick Step is said to be the quick version of the ballroom dance; Foxtrot and the most difficult type of ballroom dance which is comprised of extremely quick stepping, syncopated feet rhythms, and runs of quick steps. As what Iââ¬â¢ve watch, the performer number forty (40) is dominant to the dance. They perform well and they made me impressed in the way they dance. They are a perfect partner because both of them really love what they are doing. When I saw them performing especially when they are in front of us, my eyes didnââ¬â¢t take away from them even if thereââ¬â¢s other pair performing. There are two kinds of ballroom dance I loved the most, the Jive and the Quick Step. It makes me sway and dance with the beat. Thereââ¬â¢s also a kind of ballroom dance i loved, the Rumba and Samba which made me say ââ¬Å"WOW! â⬠. This dance is cool because they can express the viewers what they what to show in there dance steps. Those kinds ballroom dance made me encourage and go back to dancing. That was my first time that I watched that ballroom competition. Itââ¬â¢s nice and awesome. All of the dancers are energetic and graceful. Itââ¬â¢s obvious that all of the contestant in the ballroom competition are enjoying and having fun. It helps the ballroom dancers improve the way they dance. That competition is a good example of expressing ones talent in dancing. As a viewer, I think I can dance like them and I can be better than them. Just like the performers, I also love dancing but not the way they dance. Maybe I can be better them if I practiced that kind of ballroom dance and if I really love what I am dancing. If I would be given a chance to become a ballroom dancer, I would be seriously focused on dancing. Iââ¬â¢ll keep my passion on it and practice the right posture of the ballroom dance so I can be a good dancer. I can prove everyone that I can be better than them.
Monday, July 29, 2019
Has globalization transformed the pattern of global poverty and Essay
Has globalization transformed the pattern of global poverty and inequality In what ways - Essay Example Based on the assumption that comparative advantage of nations can offer countries an advantage over others, open markets and liberal trade can result into improved trade as well as capital flows and thus help improve the poverty and achieve economic prosperity. It is generally argued that Globalisation can reduce poverty if nations follow the open liberal policies and focus upon achieving sustained level of trade with developed countries. However, considering the inherent differences between developed as well as developing countries, it is also suggested that whether the distribution of flows generated as a result of Globalisation is fair or not. Inequality is also considered as another important issue regarding Globalisation (Moseley and Gray, 2008). This paper will argue and discuss as to whether Globalisation has actually resulted into transformation of poverty patterns and inequality and if yes, in what ways it achieved both the ends. Globalisation, Poverty and Inequality Globali sation is a relatively diverse term as it not only suggests an integration of ideas, products and economic flows but also signifies an integration of the culture also. ... Globalisation essentially suggests that poor as well as rich countries can actually trade with each other as poor or developing countries are considered as abundant in raw materials as well as cheap labor. Large global organizations, due to their sheer size as well as the improved communication and transportation infrastructure, can actually establish their manufacturing facilities in developing countries and subsequently transport back the finished goods to their own parent countries for subsequent sale. The overall economic logic is based upon the assumption that developing countries not only have the cheap and abundant raw materials but also have the cheap labor. Combining this two, it is assumed that it becomes relatively more cost effective for the global organizations to actually trade with poor countries (Goldin and Reinert, 2007). Poor countries on the other hand allow developed countries to enter into their countries with the assumption that such trade will generate employme nt, improve the level of skills of their workforce and will also result into transfer of technology to them. Apparently, Globalisation promises an equal access to the market for everyone, improve capital flows and ensure development and transfer of technology however, the actual results may suggest a widespread economic divergence between the developed as well as developing countries since the Globalisation forces started to dominate the economic policy making in countries (Kaplinsky, 2005). The overall evidence regarding the impact of Globalisation on poverty as well as inequality is relatively diverse in nature. There are two important cases in point which suggest that
Sunday, July 28, 2019
Micro1 Essay Example | Topics and Well Written Essays - 1000 words
Micro1 - Essay Example The cost is nil as well for attendees whose higher degree provides upward revision of earnings. The components of opportunity cost include fees paid for tuition purposes, foregone earnings, book prices, leisure time. The percentage of opportunity cost and the money value is closely correlated. Tuition fees of colleges can be treated as the greatest cost of attending college. Answer 2 Decisions taken at the margin are one of the key factors in decision making processes. The marginal cost accrued to a decision is taken into account by the decision maker at the margin. The decision maker judges whether the cost is greater than the benefit when the decision will take effect. An example is as follows: an employer judges the additional cost of recruiting an extra employee with the benefit the organization gains from recruiting that additional person. If it is analysed that benefit exceeds the salary, then the employer decides to recruit the person. Average cost is used while determining de cisions on investments and tax. Answer 3 The statement is as follows: ââ¬Å"HSBC in Talks on Possible Sale of Ping An Stakeâ⬠. The statement is a positive statement as it can be accepted or rejected depending on the available evidences (The Wall Street Journal, 2012a). The statement is as follows: ââ¬Å"Sahara Feeling heat over bond salesâ⬠. ... The statement is a positive statement as it can be accepted or rejected depending on the available evidences (The Wall Street Journal, 2012d). Answer 4 The scenario under assumption is seamstress decides to produce more dresses in an hour than the seamstress usually does. The incentive behind such action of the seamstress can be listed as follows: 1) Subsidy on dress prices from the part of the government; 2) Fall in price of raw materials; 3) Reduction in transport prices necessary for supply of goods to the market; 4) Rise in demand conditions; 5) Possibilities of exports opening up. There may also be some disincentives like fall in the export possibilities of the goods, uncertainty getting accrued to the production process, and sudden fall in demand expectations. The scenarios based on political, legal or cultural aspects are unavoidable. Answer 5 It is assumed that the farmer uses the available land in efficient fashion. The following diagram denotes the total amount of corn and beans he can produce. The farmer has the luxury to produce 150 units of beans if he chooses not to produce any corn. On the other hand, he can produce 300 units of corn if he chooses not to produce any beans. In economics, such an action is defined as efficient use of resources. The opportunity cost of corn at each level of production is 25 units of beans. The marginal cost of the farmer at each level of production is the cost of 25 units of beans. The slope of the line is 25. The slope of the line is same as the marginal cost. Answer 6 The costs of producing corn and beans are needed to determine the level at which the farmer should produce. Answer 7 Answer 8 The skills that have been taken under consideration to be compared are
Relate Essay Example | Topics and Well Written Essays - 750 words
Relate - Essay Example There have been must studies of the price of gasoline in the United States for the past decades. Espey in the Journal on energy says that the cost of gas largely depends on the elasticity of demand for gas. In a period of less than a year Espey established, the elasticity was negative 0.26%. Therefore, an increase in the cost of gas by $1 reduces the demand by 2.6%. In the long term, the elasticity changed to negative 0.58%. Therefore, price elasticity of demand can explain low prices of gas in the U.S. According to Espey increase in price of gas reduces the demand for gas among consumers. For producers to realize increased revenue over a short run and in the long run, the price of gas ought to low (Espey 52). Given that the U.S consumers changes their demand for gas due to increase in price, taxing gas by the government will have the same effect of lowering the demand for gas consumption. Gratch in his study found that the tax on gas in United State of America differed from that of Britain, France and Norway. These countries had high taxes on gasoline than the U.S. Saudi Arabia and Venezuela pay for 12 cents per gallon, but they are leading producers of gas in the world. The discrepancies on the prices can be explained by tax rates in different countries. The U.S tax rates are 15-20% while the European nation taxes at a value higher than 20%. Elasticity, therefore, is a determinant of gas price in the U.S. Gas has positive and negative externalities. It has by products are used in many sphere of life including jet fuels, to heavy machine diesel. Nonetheless, it has the negative externalities of gasoline that affects negatively the cost of gas. In the U.S and even other developed nations, the public is now turning to clean energy. Consequently, less gas is used in the manufacturing. Nuclear powered electricity has substituted gas consumption decreasing its demand and negatively
Saturday, July 27, 2019
Debate for Australia euthanasia Essay Example | Topics and Well Written Essays - 1750 words
Debate for Australia euthanasia - Essay Example The same view is held by the Islamic religion (Bulow et al., 2008). Therefore, the opponents view legalization of euthanasia as being immoral and against Godââ¬â¢s commandment since it does not sanctify life. However, the proponents have responded by arguing that legalizing euthanasia will actually uphold human dignity. They have argued that no person should be allowed to undergo torture from terminal illness. Such continuous pain, they have pointed out, which medicine has no control over degrades human dignity and defeats the very logic for continuing to live. Therefore, euthanasia will do more good than harm (Norval & Gwyther, 2003). In addition, they have also said that the society is built on fundamental values of compassion and mercy. The society should therefore rise to the occasion and help the terminally ill from suffering unbearably without any help (Norval & Gwyther, 2003). Euthanasia as murder versus right-based arguments The opponents have viewed legalization of euthan asia has a commission to commit murder. They have argued that any action intended to take away another personââ¬â¢s life is inherently wrong and should never be allowed even if the victim has given the consent (Somerville, 2003). Euthanasia has therefore been viewed has killing of other human beings and fervently opposed on those grounds. On the other hand, the proponents have made an argument against this view by pointing out to the principles of autonomy and self-determination. The argument has been that a patient has a right to his or her life and therefore can determine on how he or she should die (Bartels & Otlowski, 2010; Kerridge, Lowe & Stewart, 2009). The autonomy principle allows... The argument has been that a patient has a right to his or her life and therefore can determine on how he or she should die (Bartels & Otlowski, 2010; Kerridge, Lowe & Stewart, 2009). The autonomy principle allows a patient of sound mind to make any decision pertaining to his or her life as long as such a decision does nobody any harm (Norval & Gwyther, 2003). Along this line, it is argued that a patient has a right to determine when he or she no longer wants to live. It is further argued that, due to the principle of autonomy, a patient has a right to his or her own decisions and equally a right to a dignified death (Bartels & Otlowski, 2010). In general, the proponents argue that by patients being denied the right to euthanasia, the society is actually tramping upon their (patientsââ¬â¢) rights and forcing decisions on them (patients) which they (patients) do not necessarily ascribe to. In other word, the insistence on the sustenance of the status quo in reference to legalizatio n of euthanasia is a continued violation of patientsââ¬â¢ rights and thus those of human rights. How have the opponents responded to these accusations of violating human rights specifically the principles of autonomy? The proponents have come out strongly and fiercely claiming that actually allowing euthanasia is an abuse of autonomy and human rights contrary to what the proponents have said. The opponents have argued that the principle of autonomy advocates for conditions that favor autonomy. Any attempt to suppress any condition.
Friday, July 26, 2019
Describe one social work method and how you could use it in practice Essay
Describe one social work method and how you could use it in practice - Essay Example Social case work is identified as a form of ââ¬Ëone to one relationshipââ¬â¢ based on which social workers make efforts in terms of understanding the factors resulting to complications within human lives (Sajid, 2012; Schwartz & et. al., 1975; Richmond, 1922). In this context, to adopt social case work in practice, I would perform social case work with the assistance of social workers in the community. The practice of social case work would be based on certain procedure that include assessment, study, evaluation and application of appropriate procedures based on which social case work activities are to be conducted. Additionally, the practice of social case work should be conducted in accordance with guiding principles and standards that include ethical values and knowledge among others (National Association of Social Workers, 2013; Perlman, 1957; NCBI, n.d.). It can be comprehended that social case work acts as a comprehensive tool in terms of developing the overall situation of individuals having difficulties in aligning with surrounding environment both in terms of physical and social perspective. In this regard, the practice of social case work is required to be conducted on the basis of certain procedure, so that care and treatment is offered appropriately. LinkedIn Corporation, 2014. Social Case Work. Celebrating the Dignity & Worth of Every Individual. [Online] Available at: http://www.slideshare.net/srengasamy/social-case-work-main [Accessed September 22, 2014]. Social Care Institute for Excellence, 2014. End of Life - Ideas for Practice: Case Study the Importance of Social Work Support. Home. [Online] Available at: http://www.scie.org.uk/adults/endoflifecare/ideasforpractice/socialworksupport.asp [Accessed September 22,
Thursday, July 25, 2019
Qatar Electricity and Water Company Essay Example | Topics and Well Written Essays - 1000 words
Qatar Electricity and Water Company - Essay Example Almost half (43%) of these shares are owned by the Qatar government itself and the rest (57%) by the private individuals (Water report for Qatar). This renowned company has many credits and achievements to its name. It runs power plants and desalination station to meet the consumption needs of the country. It has also signed up an agreement with the Qatar General Electricity and water corporation and sells its products to them as well. Given below is a statistical chart (Welcome to Qatar Electricity & Water Co) that shows the requirements of the Qatar electricity and Water Company for the graduates and trainees. As per the chart, the company opens its offers for the mechanical, electrical, chemical and instrumentation engineering branches and also has opportunities for semi technical and non technical employees. People from these backgrounds are trained in their respective fields as per the company's requirement. These trained people are finally recruited in technical fields of need. It also has some staff in the field of management, accounting and administration as well. This selection is done based on the requirement of the company for then and near future in mind. Qatari Graduates Work and Training Opportunities in the Companyà qualifications field of work Grade Specialization university, graduates & diploma Technical bachelor degree or diploma in engineering mechanical electrical instrumentation chemical semi-technical bachelor in science computer - physics - chemistry ââ¬â math non-technical bachelor of commerce / arts administration- accounting - management administration high school graduates technical-non technical high school science - non science The company has its own training programs and does concentrate on the program very well. The training program takes the employees through Qatar petroleum. A separate team is appointed to supervise the training program as this is considered to be an important phase in the employee assessment and evaluat ion. This generally involves graduates from Qatar and abroad as well. These graduates are trained to fill various technical supervisory jobs. The company also deals with other international companies that manufacture the sophisticated equipment that the Qatar electricity and water company uses and trains its employees in using this equipment. However there are certain requirements to be fulfilled by the graduates with tests and personal interviews as well. The company has been keeping itself abreast of the other companies, by adopting latest technologies and making sure it has its share in the international market. Qatar electricity and Water Company has also made sure that it stands in the international market by making sure the employees cope with the international standards and hence it lets the employees to go through English language tests asses their speaking skills to ensure they would be able communicate anywhere within and outside the country. Hence English has also been an other criterion in the selection of the candidates The company stands second to none when it comes to compensations of the employees. Qatar electricity and Water Company ensures the best compensation in the class. It rewards the employees with many benefits and huge salaries. It also has retirement system, making sure the employees lead a decent life even after their retirement. Apart from these it also offers its
Wednesday, July 24, 2019
Case Study Report Essay Example | Topics and Well Written Essays - 3000 words - 2
Case Study Report - Essay Example Multinational companies have realised that human resource management is important as it provides global strategies that would help in managing the workforce, thus gain success and a significant market share in foreign countries (Shah et al. 2012: 28). This paper will explore globalisation and internationalisation of business firms, the structures and strategies of multinational companies and how they influence human resource management. Globalisation is a concept that has been in existence for many years. Multinational corporations emerged as a result of globalisation. In order to ensure that their businesses run smoothly, multinational corporations have developed different strategies in line with their different structures. These strategies influence human resource management to carry out different activities regarding to the recruitment, selection, training and performance of the workforce. These strategies bring some benefits and limitations to the organisation. This paper will discuss the preceding issues relating to multinational corporations and human resource management (Barber and Alegre, 2010: 11). The term globalisation has different meanings in reference to different contexts, and in this situation it refers to the quick, uninterrupted inter-border flow of technology, services, money, information, goods, ideas, and cultures all over the globe. Through globalisation firms are able to operate in many countries, utilising local and foreign labour, capital and technology, marketing, management skills and therefore, becoming Multinational corporations. Firms internationalise to look for markets, exploit firm-specific advantages and to gain access to various factors of production, labour being a key factor. Multinational corporations utilise local and foreign work forces, therefore, require an effective human resource management that will successfully manage the workforce and ensure productivity. Multinational
Tuesday, July 23, 2019
A Discussion of the Copyright Industrys Assignment
A Discussion of the Copyright Industrys - Assignment Example The internet has been famously defined as a network of networks, and the denser these networks become; the more complicated it becomes to prevent the bane of copyright infringement and other intellectual property violations from occurring. 2Even though the courts have been willing to intervene where there has been an infringement of copyright, the practical difficulties of managing copyright violations arise whenever the "sheer scale" and "speed" of the internet causes high-speed reproduction of the material to be achieved without actually being detected. The development of copyright law can actually be traced back to a time when there was no technology or mechanism by way of which it would be possible to replicate copies of written material. It was not possible to achieve any large scale infringement of copyrighted material as it is today from the comfort of our homes on the internet. Within British legal history, it is said that the King used the Royal Prerogative as far back as 1662 to pass the Licensing Act of 16623. The first real Copyright Protection Act, however, came as the "The Statute of Anne" giving the author copyright privileges for a fixed time period. On an international level, the Berne Convention in 1887 defined the scope of copyright protection and is still an important part of international intellectual property law.4 The advent of the photocopier followed subsequently by, home audio recording, video recording, and finally, the Personal Computer (PC) allowed digitized and rapid copying. The modern Copyright Infringer does not need a large factory of copying machines to create illegal copies of, copyrighted material.5 All in all the challenge for copyright holders has never been greater. The law provides legal remedies available to copyright owners to prevent others from copying the product and to protect original works involving some degree of skill, effort, and judgment. In England, The Copyright Designs and Patents Act 1988 gives protection to books, films, videos, plays, music, and drawings, all of which can make it onto the internet in some form or another.This law protects computer software as a form of literary work and even large databases form copyrighted material have been given protection under the Copyright and Rights in Databases Regulations 1997. Under the Rules, the copyright owner can apply for an injunction to prevent misuse of his copyrighted material and to order the infringer to return the infringed "intellectual property" and maybe a grant for damages. All this, however, looks very nice in the Statute books but the power of the internet to disrupt Copyright mechanisms has often been compared to a force which is always connected and is everywhere and anywhere all of the time.Very often copyright owners feel helpless in the face of technologically sophisticated infringements. For example in the famous case of Napster music files were created in MP3 format and Peer to Peer file sharing began. Within months 50 million people were using a service which was a blatant violation of copyright laws.
Monday, July 22, 2019
Pride and Prejudice Essay Example for Free
Pride and Prejudice Essay Pride and Prejudice is a nineteenth century novel written by Jane Austen. Pride and Prejudice is about a lady named Elizabeth Bennet, one of the five Bennet sisters who must marry a wealthy man, as she stumbles across the prideful Mr. Darcy. This novel is particularly interesting because it shows the overcoming of huge character flaws for love. The author, Austen, tries to stress the point about love always finding its way. Admittance of love and proposal, omitting initial prejudices, and two lovers falling in love and marriage proves the point of two people falling in love and overcoming prejudices towards those in different social classes. Omission of initial prejudices allows for people to interact more frequently leading to better relationships. Austen says, ââ¬Å"Gave him to understand, that her sentiments had undergone so material a change since the period to which he alluded toâ⬠(354). Elizabeth, in this quote, is trying to tell Mr. Darcy that her mind has changed since his last proposal, essentially, overcoming her initial prejudice towards him and the people of his social class. Elizabeth truly loves Darcy, and that is why she has undergone such a change to prove it which also shows the supersession of her character flaw, prejudice. The novel encourages a sense of superiority over other charactersâ⬠(Neckles). Christina Neckles acknowledges the fact that Mr. Darcy feels a sense of superiority over Elizabeth because of her social class. This quote relates back to the theme because as he lets go of this feeling and prejudice it enables him to truly and willingly love Elizabeth fully and vice versa for Elizabeth, she feels superior in a knowledgeable sense. ââ¬Å"Darcys pride, which causes him to reject Elizabeth and her family, and Elizabeths resulting prejudice, which is reinforced by Wickhams false story about Darcy. (Zimmerman) This quote from Zimmerman reinforces the idea that it is Darcyââ¬â¢s pride and Elizabethââ¬â¢s prejudiced that leads them away from each other and yet brings them together. Their relationship was tarnished because of these flaws but with the omitting of their problems it allowed to realize the loved each other. Because of Elizabethââ¬â¢s strong sense of love towards Mr. Darcy, she was able to overcome her initial prejudice towards him. Admittance of love and proposal towards a person stresses the theme of love finding its way. Mr.à Darcy states, ââ¬Å"In vain have I struggle. It will not do. My feelings will not be represses. You must allow me to tell you how ardently I admire and love you. â⬠(188) Mr. Darcy is trying to tell Elizabeth that he does not want to love her but unfortunately, he cannot do anything about and he is truly in love with her. By Mr. Darcy proposing and saying this, it shows how Austen is trying to portray the fact that his love for Elizabeth, overcomes the fact that she is in a lower social class. ââ¬Å"Darcyââ¬â¢s letter is not persuaded to change her opinionâ⬠(Soni). Mr.à Darcyââ¬â¢s letter of his admittance of love was a huge swallowing of pride towards Elizabeth, and this quote shows how Elizabeth still upholds her pride. Although the letter towards Elizabeth temporarily leaves her confused about Mr. Darcy, this is the turning point and crisis in the book where love starts to find its way. ââ¬Å"Elizabeths attachment to Darcy results from the clarification of her vision, not from the modification of her values; consequently, the view that the novel suggests a blending of two contrasting value systems, two extremes searching for a middleâ⬠(Zimmerman). This quotes says that since Darcyââ¬â¢s extreme pride and Elizabethââ¬â¢s extreme prejudice, they found love and a common place in the middle of their matters. Their love and admittance of love is found because they despise each other so much that they meet in the middle. Through Mr. Darcyââ¬â¢s proposal, and letter, it proves that his love for Elizabeth is strong enough to overthrow his pride and also his prejudice towards her, and her social class. People, falling in love and getting married even further proves the theme of love finding its way. Elizabeth says, ââ¬Å"Gave him to understand, that her sentiments had undergone so material a change since the period to which he alluded toâ⬠(354). Elizabeth says here that she accepts Mr. Darcyââ¬â¢s proposal and she would like to marry him. Mr. Darcy overcame his pride and proposed to Elizabeth, and she overcame her prejudice of Darcy and said yes. ââ¬Å" But when Elizabeth decides to marry Darcy, there is finality to her Judgment. (Soni) This quote is showing how her judgment of Darcy has come to an end, the matter of social class difference no longer is of concern to the two lovers. This quote also proves that love always finds its way regardless of personal pride and social classes. ââ¬Å"I always had a value for him. Were it for nothing but his love of you, I must always have esteemed himâ⬠(Morgan). This quote relates to the marriage and love Elizabeth has for Darcy which relates to love finding its way. She always had a ââ¬Å"valueâ⬠for him which shows she always cared but didnââ¬â¢t know how to show it. By the marriage of Darcy and Elizabeth, it supports the theme of love finding its way, regardless of social class and pride. Love between two people will always find its way, regardless of personal pride, and also regardless of the prejudices we bestow on the people of a different social class. Now, and even back then, the ââ¬Å"classâ⬠we are put into is essential to who we associate ourselves with and who we marry as a result. Pride and Prejudice by Jane Austen proves that those in a different social class can fall in love and get married.
Ethics in International Environments Essay Example for Free
Ethics in International Environments Essay The different changes that are happening in the society greatly affect the norms and practices of people, especially those that are involved in the business sector. The existence of globalization has paved the way for business organization to expand their marketing operations outside their local countries and try targeting new consumers that are situated in foreign nations. However, in doing so, business organizations have to take into consideration the differences among nations, especially when it comes to values, beliefs, culture, legal system, and many others. In line with this, respecting and properly addressing the differences among countries also entails properly applying the decisions and business strategy of the company in such a way that it upholds business ethics. Business ethics refers to the applied or professional ethics that is used in order to identify the morality or rightness of a decision or action in ethical issues that arise in business organizations (Crane Matten, 2007). In line with this, the case study of the British American Tobacco Australia (BATA) in marketing their Winfield brand in Asia should carefully consider the ethical implications of their market expansion to the welfare of the consumers in that part of the world and also the overall effects of it in the robustness of the company. Brief Summary of the Case Study The British American Tobacco Australia (BATA) is maker of Winfield, an Australian brand of cigarette. Winfield is available in countries such as: Australia, New Zealand, Pacific Islands, UK, and Europe. The main competitive advantage of Winfield as compared with other brands is the reputation that it has wherein it boost quality along with the concept of ââ¬Ëmore for lessââ¬â¢, without being regarded as a ââ¬Ëcheapââ¬â¢ brand. The brand has showed strong financial growth starting from its launch in Australia and other international market place. However, the stricter tobacco advertising restrictions has made it difficult for the organization to market and communicate to the consumers in order to sell Winfield. Due to this, the organization decided to enter the Asian market because their tobacco laws are not as strict as compared with the United States and Australia. BATA wants to maximize the potential of the Asian market before it begins banning cigarette advertising and tobacco smoking. In order to expand in the Asian market, BATA has to practice the multi-domestic marketing strategy. The multi-domestic marketing strategy entails that business organizations have to tailor made a marketing standard that adheres to the culture and personal preference of the target foreign market of the company (Kurtz, 2008). In relation to this, business organizations also have the ability to maintain the standard quality of the product by making sure that despite the differences in the marketing strategy, it still adheres to the core value and objective of the brand (Kitchen Schultz, 2001). Ethical Issues BATA has to address different issues when it comes to entering the Asian market. First, the organization has to identify as to what degree standardize policy on cigarette advertising and promotion has to be applied across borders. Second, BATA needs to find ways in order to establish a balance between ensuring ethical marketing activities and still gaining from the freedom of communication in some international market places. BATA has to reconcile whether a global marketing strategy or multi-domestic marketing strategy is the most effective marketing model that will benefit the organization (Kurtz, 2008). The organization has to face the ethical issue that comes with marketing and selling their cigarettes in the Asian market. BATA has to deal with the ethical dilemma that marketing Winfield in Asia might place the lives of people in danger because of ill effects of tobacco smoking. In addition, the organization also has to take into consideration the exposure of the marketing of Winfield to minors. Moreover, the reputation of the company should also be given utmost consideration because their image of giving quality products with a desire to give satisfaction to customers might be threatened by a wrong marketing move. Formulation of Alternative or Possible Solution In order to properly address the ethical issues that exist and others more that might arise, BATA has to analyze their decisions and actions through the Social Contract Theory (SCT). The Social Contract Theory pertains to a wide range of theories that try to explain the idea of how people willingly give a part of their right in order to form the state with the main purpose of ensuring social order. Every individual has their own respective rights, which they freely surrender a portion of to a higher authority usually the government, in order to prevent chaos and preserve order in the society (Crane Matten, 2007). In the context of international business ethics, the Social Contract Theory allows the establishment of a framework that will help address the ethical issues in relation with Winfield. The Social Contract Theory solves ethical issue by means of the following: (1) establish core principles that are related to the organization; (2) provides recommendations for various communities; (3) examine the appropriateness of marketing practices; (4) enables the theoretical foundation of norms and values (Crane Matten, 2007). Based on the Social Contract Theory, the possible solution entails BATA should identify specific and effective core value system for the organization. In order to properly identify the decisions and actions that the organization recognizes as ethical or unethical an outline of the core value system of the organization is necessary. Another important step is for the organization to implement the multi-domestic marketing strategy that will give importance to the specific preferences of different foreign markets. The organization has to tailor-made their marketing strategy to the needs of respective foreign countries. The appropriateness of the marketing practices of the organization should also be assured by means of establishing a separate department in the organization that will oversee that the marketing of Winfield adheres to the culture, preferences, and law of the foreign market it is being catered. Moreover, the norms and values of the company should be uphold by means of making marketing ads and other promotional materials that targets adults rather than minors. In addition, BATA should place warnings about the ill effects of smoking to the health of people in the very packaging of Winfield and also, in their marketing campaigns even if the law of the foreign country does not require such. BATA has to protect the reputation of the organization and one effective way of doing so is by effectively practicing corporate responsibility (Blownfield Murray, 2008). The organization has to be mindful of their duties and responsibilities to their consumers and the society as a whole. Recommendation The Utilitarian approach to ethics is a kind of normative ethics that assesses the morality or rightness of action based on its outcome. In utilitarianism, a decision or action is ethical when it yields the greatest benefit for the greatest number of people (Crane Matten, 2007). Based on utilitarianism, BATA has to give importance to the welfare of their consumers and not only the organizationââ¬â¢s profit in order to make their business processes ethical. By means of establishing the core value system of the organization and also by making sure that the promotion of Winfield is focus on adults together with the corresponding health warning, BATA can be able to give the greatest benefit or happiness to almost all stakeholders that are involve. The organization will gain more profit and further develop their company by means of entering the Asian market. In addition, BATAââ¬â¢s greater corporate responsibility will further boost the reputation of the company. In the side of the consumers, they will have more variation when it comes to cigarette choices. The consumers are also properly informed by the company of the health risks of smoking, which will give them informed-consent on deciding whether they will smoke or not. References Blowfield, M. , Murray A. (2008). Corporate Responsibility: A Critical Introduction. New York: Oxford University Press. Crane, A. Matten, D. (2007). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. New York: Oxford University Press. Kitchen, P. J. , Schultz, D. E. (2001). Raising the Corporate Umbrella: Corporate Communication in the 21st Century. New York: Palgrave Macmillan. Kurtz, D. L. (2008). Contemporary Marketing. New York: Cengage Learning.
Sunday, July 21, 2019
Its Improving Home Energy Efficiency Construction Essay
Its Improving Home Energy Efficiency Construction Essay Introduction The typical home today has an unquenchable thirst for energy and there are many steps homeowners can take to help lower their demand for energy. The main source for todays energy is fossil fuels. The burning of these fossil fuels releases CO2 and CO2 is a major contributor to global warming. It is important that we take a more sustainable approach towards our energy usage. Sustainable energy usage benefits the environment and results in lower energy costs to the consumer. Building Shell The exterior surfaces of a building are called the building shell; this may include the roof, walls, doors, and windows. It is the effectiveness or ineffectiveness rather, of this shell that determines the level of energy demand a building will have. It is the heat exchange through the buildings shell that places the largest demands on energy consumption of the home. Lets take a minute to focus on the walls and structure with respects towards the building shell. A common trend in architecture today is to have many extrusions and intrusions in the walls of a home. This is more aesthetically pleasing to todays homeowner. However, these extrusions require extra framing which results in decreased insulation in corners and potential air leakage. Most single family residential homes are wood framed and any irregularities in the building shell are weak points when it comes to heat loss. Mobile homes are framed with metal studs, generally speaking. The increased metal presence combined with thinner walls and joints between modular sections all create potential weak spots that allow greater thermal conductivity. Multi-family housing units suffer from some of the same design flaws; much of their structural support comes from metal components, larger air handling units, and elevator shafts create weak points, thermally speaking. However from an energy usage point it is better to have an apartment that is surrounded by other apartments, the temperature change from one side of your wall/ceiling will be almost zero, this equates to lower heating and cooling costs. Later I will discuss air leakage and insulation more in-depth, for now just knows that when it comes to the exterior design of a building, simpler is better. Air Leakage What represents 5-40% of building conditioning costs also known as energy consumption, air leakage does. Air leakage is the exchange of air from the exterior to interior, or vice versa, of a building. Air leakage control can increase comfort, reduce damage to intra-wall components, prevent pest infestation, and save energy. While ventilation is needed for the building and human health, the goal is to control that ventilation and have it happen when we deem it necessary. Ultimately this exchange in air is a result of pressure difference from the inside to outside of a structure. The pressure difference is caused by the density difference in warm and cold air. This concept is also known as the second law of thermodynamics that is that warm will always move to cooler areas (when unassisted) until equilibrium is met. Unchecked airflow will seek equilibrium inside and outside by the most direct path. Examples of this process at work during winter months would be warm air exiting the struc ture through leaks in the upper regions of the building and cool air entering through the lower regions, thus creating a cycle that seeks equilibrium. Residents can prevent/reduce air leakage by ensuring that the building shell is properly sealed, air tight. This task can be accomplished by using spray foam around window and door frames as well as checking that the weather-stripping is in proper condition, not worn out. Also, windows and doors must be latched in order to be air tight, it is not uncommon for a window to closed but not latched. Other building practices that should be avoided include duct work, electrical fixtures, and plumbing components being placed in exterior surfaces. This could cause air leakage as well as reduced insulation where these components are present. Insulation Insulation prevents heat transmission through the building shell. In some winter months heat transmission poses a greater threat than air leakage. Insulation is placed in voids/cavities in the building structure to reduce heat transmission. Insulation accomplishes this goal by two means. It forces heat to transfer in the form of a gas, gasses are naturally poor conductors. Second its presence reduces heat convection and radiation. Insulation comes in many forms; it could be foam, fiberglass, wool, cellulose (shredded newspapers), and even straw bales in some construction. Every type of insulation has its own pros and cons. Foam is by far the most effective, it has very high R-values and if sprayed will expand to fill air leaks, on the down side it can be expensive, is not very fire resistant, and does not break down quickly in a land fill (eventually this is where it will end up). Fiber glass is probably the most prevalent form of insulation; it has good R-values, but until the wall is sealed can release particles into the air that are harmful if consumed. Wool/cotton is probably a more sustainable way to insulate a structure, generally it is made out of recycled jeans, can achieve comparable R-values, but due to its unpopularity can be significantly more expensive than more common insulations. Cellulose ranks about the same as wool, it is recycled content, but is blown in place and often will settle over time; this leaves a small section of the cavity insulated once it settles. Straw-bale insulation is a controversial issue, its density makes it a good insulator, and however there is much debate about how long it will last. Each insulation is designated a specific R-value and is labeled as such. The R-value is a measure of how well the material resists heat transmission. The important thing to know about R-values is the higher the better, less heat transfer equals less energy consumption. The inverse of the R-value is the U-value. U-values are used to rate win dows and doors for their efficiency. Windows Doors Windows and doors are the complete opposite of insulation. So much so, that we do not rate them by their ability to resist thermal conductivity, but by their ability to conduct thermal heat transfer. The way we identify windows and doors also known as fenestration is with a U-value. The National Fenestration Rating Council is the private/public group tasked with testing and assigning a U rating to fenestrations. Windows are made up of four basic parts; the glass, sash, frame, and the rough opening, all of these contribute to a windows inefficiency regarding energy. Windows can have several different types of glass including; Low-e, tinted bronze, reflective bronze, and clear glass. The best option for energy savings is to install an insulated, Low-e window. The insulative property is provided by a gas, usually co2 and argon. The gas is injected between the window panes and sealed in place; the use of a gas reduces the rate of convection between panes. The low-e is a coating placed on one pane of glass, usually inside the window, that reflects radiation. This coating is installed on the interior pane for cooler climates and on the exterior pane for warmer climates. The sash/frame is typically made of similar material, being; plastic, metal, or wood. With relation to energy consumption the plastic construction is the way to go. When made of plastic the sash/frame is extruded through a mold and often can be filled with foam insulation. The rough opening refers to the space between the window frame and the structural frame of the opening in the rough framing (the actual opening in the wall). The rough opening is often larger than the frame of the window to allow the builder to make adjustments during installation. Once installed, this space should be filled with insulation; the best to use for this situation is minimal expanding foam spray. Door construction is very similar. Doors can have glazing/fenestration within the door. They too, are given a U-value. When di scussing the U-value of doors/windows the most important for a consumer to know is that the lower the U-value, the better. Lower U-values result in greater energy savings when heating and cooling a building. Heating In North America the heating demands of our homes require a huge amount of energy. This energy comes from mostly from fossil fuels that have been refined, mined, and converted to meet our needs. The residential heating fuels that are used today can be broken down into four major categories; natural gas 53%, electricity 29%, oil 9%, and other types make up the remaining 9%. Huge natural gas reserves have been found in North America and it is considered to be the most environmentally friendly of the fossil fuels. It is the increased availability and societies concern for the environment that has led to exponential growth most recently in the natural gas industry. Electricity is considered to be 100% efficient once harvested. It is the methods by which we harvest electricity that cause environmental damage. The most environmentally degrading method of harvesting electricity is by coal power plants; however more sustainable methods such as harnessing wind and solar power production are b eing developed and implemented. Some electrical providers allow their customers to select the source/means of their power. Oil, once a major source of energy used to heat our homes is becoming quickly outdated as consumers become aware of more efficient and environmentally friendly ways to heat their homes. The other category refers to heat sources such as wood and coal, aside from the environmental impacts these sources are unpopular because they require more work by the consumer. A heating system should be designed to provide the home with heat at approximately the same rate that it is being lost in worst case scenarios. Each fuel type has a distribution system. These systems are given an efficiency rating. This rating measures how well the system operates and can be expressed as; Efficiency = Output Input. The resultant will be a percentage ranging from 35-95% efficient. The efficiency of a system is directly proportionate to the amount of fuel the system consumes. Therefore, the more efficient a system is, the less energy it will consume. High efficiency systems are considered to be any system with an 80-97% efficiency rating. Cooling Second to heating demands are the cooling demands, generally speaking, of a building. There are passive and active methods of cooling a structure. Depending on the designers knowledge and foresight of these methods energy required to cool the structure could vary greatly. Passive methods require no mechanical operations; the result is zero energy consumption. Active methods require the assistance of mechanical operations, although the level of energy consumption is defendant upon the system that is installed. Often it is a combination of these methods that provides the most comfort to the inhabitants of the home. One common passive method of cooling a structure is through the use of landscaping. The use of trees to shade a home is the most cost effective method of cooling. The trees must be deciduous so that they allow the sun to warm the building during winter months. Another passive method is ventilation through windows and other openings. A proper building design can create a chim ney affect, pulling cooler air in at lower portions of the home and releasing warm air in upper portions of the home. Often this chimney affect can be assisted by proper placement of ceiling fans, an example of a combination of passive and active systems. The use of fans to ventilate a home is the most energy efficient way to cool the building. Moving air is more comfortable to the inhabitants and can give the perception of a 4-8 degree temperature change. Window/Room air conditioners are the least energy efficient. The constant start up and shut down process consumes large amounts of energy. They are subject to significant accumulations of dirt, unchecked over time, this causes greater inefficiency and eventual failure of the unit. The use of central air conditioning is another active method to cool a residence. Central air conditioning can provide the most comfort; higher efficiency models reduce energy consumption. Central air conditioning systems are run by a thermostat and slow ly cool a building. This prevents the constant start up and shut down process that occurs with a window unit. Regardless of the system and methods used to cool a building the inhabitants have control over how much energy is used. The warmer the environment the residents can willingly tolerate the less energy will be consumed to cool the structure. Due to the fact that most people do are not present during the construction and design process of their home perhaps the most applicable way to save energy is to perform regular maintenance and select the proper lighting and appliances. Lighting Lighting has a huge effect on a homes energy consumption. There are many different light fixtures and bulbs a one could install in a home. Just as anything else thus far they vary in efficiency. The consumer must read labels to ensure they are actually purchasing the most sustainable, energy efficient light. Often more lighting than what is required is used, different activities require different levels of illumination, be sure to size fixtures adequately. Consumers must monitor their energy use by controlling when lights are on or off. If an area is not being utilized for a period of time the lights should be turned off to conserve energy. Also, residents should clean the globes or covers around the light bulbs, clean fixtures provide more optimal lighting. When purchasing new appliances consumers should purchase energy star rated appliances. Energy Star guidelines are set by the EPA and provide the consumer with a means of determining the efficiency of appliances such as dish washe rs, TVs, clothes washers, and dryers. To help with the cost of these more efficient options some state governments offer a tax rebate to those who purchase high efficiency appliances. Conclusion In conclusion, even with the unquenchable thirst for energy, the consumer has more power than they realize to reduce the energy consumption of the buildings they reside in. With reference to the buildings shell basic is better; irregularities tend to be thermal weak spots. Air leakage can happen anywhere the building shell is penetrated, stopping the unregulated air flow through a buildings shell will result in increased energy savings. The proper insulation is key, to providing comfort and energy efficiency. Windows and doors also known as fenestration create weak points in a buildings shell and must be sealed and properly installed to promote energy efficiency. Heating systems are produced by a wide variety of manufactures, it is crucial that the consumer is well informed with the potential energy consumption of the system before purchasing and installing. Cooling can be accomplished through passive and active means, often the most effective is a combination of both. Lighting fixtu res must be sized and installed properly to promote energy efficiency. Consumers should purchase high efficiency Energy Star appliances to conserve and reduce their homes energy consumption.
Saturday, July 20, 2019
The Wave :: essays research papers
Nazism The wave is about a history teacher whose name is Ben Ross. His class was starting to study the time that Hitler began making all the Jewish people stay in camps. Ben Ross could not find a way to get his class interested into this time period, so he decided to try to make a group, He would play like a Hitler type scenario and his class would be the Jewish people. He would make this group open to the whole school. Ben Ross told his idea to his class. He announced the group, and he had a pretty good turnout. They called the group that wave and they made a handshake, and a symbol. Laurie a girl in Ben Ross's class joined the wave at first and was in it for a while, but she saw that it was becoming way too serious. She decided to drop out of the wave. The wave became so popular that almost all the school was in the group. Ben Ross started to dress in suits, instead of his usual jeans and a nice shirt. He started to dress like a dictator. Ben Ross had the kids in his group sit with very good posture, and if they wanted to talk they had to address him as sir and they Stood up and talked very crisp and clear. When they were through talking they had to sit back down the proper position. Ben Ross thought that his experiment was going really good. All the kids were really taking it serious and he was enjoying it too. Laurie who quit the group saw that everyone was in the wave and she was on the staff of the Gordon Grapevine the school newspaper she decide to write and article about how everyone was taking this wave thing way to serious. Her article in the paper was published and everyone saw what she wrote. This made all of the group members very upset, they started to threaten her, and make her feel left out because she had quit the wave. Laurie had a boyfriend David who was in the wave, kept telling her that she should join the wave again, he didn't realize that why she didn't want to be in the group. This was splitting them apart. Laurie and David were talking one night and David brought up that she still was not in the wave, and she needed to join the wave. Laurie told him that she did not want to be involved in it, it was getting way to serious. People were getting hurt. David got really mad and The Wave :: essays research papers Nazism The wave is about a history teacher whose name is Ben Ross. His class was starting to study the time that Hitler began making all the Jewish people stay in camps. Ben Ross could not find a way to get his class interested into this time period, so he decided to try to make a group, He would play like a Hitler type scenario and his class would be the Jewish people. He would make this group open to the whole school. Ben Ross told his idea to his class. He announced the group, and he had a pretty good turnout. They called the group that wave and they made a handshake, and a symbol. Laurie a girl in Ben Ross's class joined the wave at first and was in it for a while, but she saw that it was becoming way too serious. She decided to drop out of the wave. The wave became so popular that almost all the school was in the group. Ben Ross started to dress in suits, instead of his usual jeans and a nice shirt. He started to dress like a dictator. Ben Ross had the kids in his group sit with very good posture, and if they wanted to talk they had to address him as sir and they Stood up and talked very crisp and clear. When they were through talking they had to sit back down the proper position. Ben Ross thought that his experiment was going really good. All the kids were really taking it serious and he was enjoying it too. Laurie who quit the group saw that everyone was in the wave and she was on the staff of the Gordon Grapevine the school newspaper she decide to write and article about how everyone was taking this wave thing way to serious. Her article in the paper was published and everyone saw what she wrote. This made all of the group members very upset, they started to threaten her, and make her feel left out because she had quit the wave. Laurie had a boyfriend David who was in the wave, kept telling her that she should join the wave again, he didn't realize that why she didn't want to be in the group. This was splitting them apart. Laurie and David were talking one night and David brought up that she still was not in the wave, and she needed to join the wave. Laurie told him that she did not want to be involved in it, it was getting way to serious. People were getting hurt. David got really mad and
The Womanââ¬â¢s Christian Temperance Union and the Creation of a Politicize
The Womanââ¬â¢s Christian Temperance Union and the Creation of a Politicized Female Reform Culture In 1879, a group of evangelical churchwomen, all members of the Illinois Womanââ¬â¢s Christian Temperance Union (WCTU), presented to their state legislature a massive petition asking that Illinois women be granted the right to vote. The architect of this ambitious petition campaign, which resulted in 180,000 signatures of support, was Frances Willard, then president of the Illinois WCTU. In using her position as a prominent WCTU leader to agitate for enfranchisement of women, Willard went against the express commands of the National WCTU and its president, Annie Wittenmeyer, who had made clear only one year earlier that the WCTU would not involve itself in any way with the suffrage movement. Willardââ¬â¢s efforts to build support for suffrage within the WCTU were only a part of a larger pattern of change. During the 1880s, WCTU members constructed a highly politicized womenââ¬â¢s reform culture that supported both womenââ¬â¢s enfranchisement and political partisanshi p. This essay looks at the first four years of this culture through some of the people and events that were most crucial to its growth. Founded in 1874, the late nineteenth century WCTU quickly became one of the most powerful reform organizations in the United States. By the mid-1880s, the WCTU boasted a membership near 100,000 and chapters in every state and territory, making it the first truly national womenââ¬â¢s organization in the country. The size and influence of the WCTU during this period was unprecedented; no other womenââ¬â¢s reform organization had ever had its power and scope. For the first time, tens of thousands of women were entering the public sphere as agitators a... ...oliticalââ¬âparticularly in the South and, to a lesser extent, in small towns in the Northââ¬âthe national chapterââ¬â¢s unswerving devotion to politicized reform created a culture that encompassedââ¬âbut minimally infringed uponââ¬âeven non-political WCTUs. Although temperance womenââ¬â¢s alliance with the Prohibition party failed to result in their enfranchisement, or in a influential political party led by women, (the partyââ¬â¢s influence peaked in 1884, and by 1892 it was once again of negligible political importance), the WCTU nevertheless helped shape a distinct political sphere for women. And the extensive amount of ââ¬Å"moralâ⬠legislation that WCTU women successfully agitated for at the state and local levels, such as prohibition, blue laws, age of consent, school suffrage for women, and scientific temperance education in public schools is evidence of how strong that culture was.
Friday, July 19, 2019
David St. John :: essays research papers fc
The Work of David St. John David St. John writes of love in a pessimistic way in his collection of poems, The Red Leaves of Night. His writings suggest love is unattainable and his relationships with people (especially with females) are portrayed as negative. St. John creates a fallen man in his text, especially when his poems focus on his dilemmas with women. Psychoanalysis plays a large role in the writings of St. John being that he shows the effects of his downfall and the negativity the downfall incorporates. Lacanian psychoanalysis suggests our language is structured like our subconscious and full of desires. Lacanian analysis also shows that the à ¡Ã §signsà ¡Ã ¨ in language are split between the signifier and the signified and the barrier between the two lead to unfulfilled desires. St. Johnà ¡Ã ¦s poetry is swarming with lines alluding to unfulfilled desires or a longing for things that simply cannot be obtained. St. John establishes the breaking of a psyche and through Lacanian analysis we can s ee that the desires expressed in his poetry will never be met. Through Lacanian analysis, we are able to see that St. John is seeking more, and wanting more substance out of relationships and his life that cannot be obtained. St. John is longing for a sense completeness yet his completion is something that can never happen. Lacan shows the human psyche in three parts, similar to that of Sigmund Freud. Lacan calls the three parts à ¡Ã §Ordersà ¡Ã ¨ and they consist of the Imaginary, the Symbolic, and the Real. The Imaginary is à ¡Ã §the part of the psyche that contains our wishes, fantasies, and, most importantly, imagesà ¡Ã ¨ (Bressler 156). Lacanà ¡Ã ¦s major focus is in his theory that our psyche is lack and fragmentation. à ¡Ã §We have longings for love, for physical pleasureà ¡Kbut nothing can fulfill our desire to return to the Imaginary Order and be at one with our motherà ¡Ã ¨ (Bressler 158). Many of the poems in The Red Leaves of Night withhold the sense that St. John is yearning for something and is never complete. For example, in his poem à ¡Ã §The Unsayable, the Unknowable & Youà ¡Ã ¨ St. John presents a situation where he is completely captivated by a woman and lusts for more activity with her. à à à à à à à à à à à à à à à à ¡Ã §My prize: A night alone (again) with you,tracing/This brocade of sweat along your amber shoulder./Letà ¡Ã ¦s weave together the dawnà ¡Ã ¦s superior light-/A script of bodies, inscribed by the summerà ¡Ã ¦s nightà ¡Ã ¨ (St.
Thursday, July 18, 2019
Dove – Brand Value
Question 1 Prior to the launch of ââ¬Å"The Campaign for Real Beauty,â⬠Dove focused mostly on the brandââ¬â¢s functional benefits in its advertising. Dove products were packaged simply, and the name ââ¬Å"doveâ⬠implied purity, freshness and cleanliness. It was also very feminine. To customers, Dove was viewed not as soap, but as a moisturizer because of the brandââ¬â¢s constant emphasis on the one-quarter moisturizing cream added to its beauty bars. Because of this, women flocked to the brand in hopes of trading in their dry skin for soft, smooth skin.Exhibit 1 shows a brand association map for the Dove brand prior to the introduction of ââ¬Å"The Campaign for Real Beauty. â⬠As shown in the Exhibit, a lot of Doveââ¬â¢s associations are in the functional category or teetering between functional and emotional. This is because of the way Dove introduced itself ââ¬â the brand was so determined to set itself apart from its competitors because of the moist urizing differences in products, but Dove became stuck in the functionality view point. Itââ¬â¢s hard to create a story and brand personality for something which is only viewed as a functional product.Question 2 The main reason ââ¬Å"The Campaign for Real Beautyâ⬠was created was so that Dove could become a Masterbrand. This meant that Dove had to expand its product line to include other personal care products besides in the beauty bar category. Dove tried to launch its new personal care products using techniques similar to those of the beauty bar, but to unify all of Doveââ¬â¢s products, the branding team had to create a new vision so that they could sell Dove as a brand rather than individual products.The key brand associations (taken from Exhibit #1) are healthy skin, beauty, and moisture. Dove wanted to introduce deodorants, hair care products, facial cleansers, body lotions and hair styling products. For each of these products, beauty is important. Every girl wants beautiful hair, beautiful skin and even beautiful underarms. Moisture is important for facial cleansers, body lotions and hair care products because you donââ¬â¢t want something that will dry out your skin or hair; however, moisturizers arenââ¬â¢t necessarily important in deodorants.Healthy skin only applies to facial cleansers, body lotions and deodorants, but not to hair care and styling products. As it stands here, Doveââ¬â¢s brand story is inconsistent for taking on multiple products of such different purposes. There is no one association that will incorporate all of the products Dove plans on introducing. Question 3 The brand story of Doveââ¬â¢s ââ¬Å"Campaign for Real Beautyâ⬠can be broken down into the four elements of storytelling: message, plot, conflict and characters. The message behind the campaign is that all women should feel beautiful in their skin.The plot is to show women that by using Dove products, they can feel beautiful in their skin. The conf lict is that society tells consumers what beauty should look like, but the Dove brand refuses to conform to those supposed ââ¬Å"norms. â⬠The characters are women; women of every size, shape, color, age and height. These ideas are the backbone of ââ¬Å"The Campaign for Real Beauty,â⬠and are also Doveââ¬â¢s unique selling propositions. Overall, Doveââ¬â¢s brand story behind ââ¬Å"The Campaign for Real Beautyâ⬠is strong. What makes it strong is that itââ¬â¢s never been done before.Consumers are so used to seeing the same faces, figures and ethnicities in advertising that when you show them something different, their interest in peaked. By putting women in the ads that look like anyone off the street, it becomes a brand that is for all people rather than only a certain kind of person. Itââ¬â¢s also incredibly strong because the idea behind the campaign opens up conversations about self-esteem in general. The campaign generated a multitude of discussions on the internet about topics like anorexia, body image and race. Question 4The first of Doveââ¬â¢s advertising as a part of ââ¬Å"The Campaign for Real Beautyâ⬠were its ââ¬Å"Tick-Boxâ⬠advertisements. These were very creative billboards designed to incorporate the opinions of the consumers about the product, but also about the campaign itself. The ads caught the attention of the public, and many people voted ââ¬Å"oversizedâ⬠at first, but ââ¬Å"outstandingâ⬠quickly took over. Based on these results, itââ¬â¢s apparent that Dove had gained support in their campaign and message. The next series of Dove advertisements for the campaign are known as ââ¬Å"Firmingâ⬠advertisements.These ads featured six ââ¬Å"realâ⬠women posing in plain white underwear. The imagery is simple, clean and pure ââ¬â all aspects associated with the Dove brand and products. This ad is a great representation of the brandââ¬â¢s new vision. It featured women of all shapes, sizes and colors, smiling and baring their bodies comfortably. This is exactly the type of feeling ââ¬Å"The Campaign for Real Beautyâ⬠was created to portray. The next step in the campaign was the creation of a video that didnââ¬â¢t even mention the selling product.The video featured young girls admitting things about themselves that they wished were different or didnââ¬â¢t like. The advertisement still remains controversial. This ad demonstrates the big picture behind ââ¬Å"The Campaign for Real Beauty,â⬠in that Dove wants to open up discussion about what it means to ââ¬Å"beautifulâ⬠in todayââ¬â¢s society. With the ââ¬Å"True Colorsâ⬠ad, the company doesnââ¬â¢t let the product get in the way, but rather lets the campaign take over the brand. This is most likely why the ad received so much praise, and ran during the 2006 Super Bowl in front of 90 million viewers.Stage four of the campaign was mostly unplanned. The ââ¬Å"Evolutio nâ⬠video was created as a way to entice people to attend Dove-lead self-esteem workshops in Toronto, Canada. After the North America team saw the film, they decided to air it more publically on YouTube. In a matter of months, the film received over 3 million views. Using YouTube at the time was an extremely smart idea considering how popular the site was becoming. It opened the Dove brand up to the social media craze of the time, and created a dialog within the internet in the form of blogs, video responses and forums.The same can be said for the ââ¬Å"Onslaughtâ⬠film that Dove put up that thoroughly depicted what it can be like for women and young girls to walk down the street or watch television, and be bombarded with these images of what it means to be ââ¬Å"beautiful. â⬠Question 5 Billboards in Grand Central Station Doveââ¬â¢s ââ¬Å"Campaign for Real Beautyâ⬠is described by Harousseau as ââ¬Å"breaking every rule in the company. â⬠Doveââ¬â ¢s marketing objective for the campaign was to create a buzz and get people talking about the company itself and the message it is trying to portray.By using billboards in Grand Central Station, the company was taking advantage of the huge amount of foot traffic and diversity that the station offers. This technique in getting peopleââ¬â¢s attention obviously worked when Katie Couric spent 16 minutes on the Today Show talking about the ads and Doveââ¬â¢s new direction. Using the billboards in such a culturally mixed environment allows all sorts of potential consumers the opportunity to be introduced or reintroduced to the Dove brand and ââ¬Å"The Campaign for Real Beauty. â⬠Super Bowl Advertising Doveââ¬â¢s usage of the Super Bowl was all about exposure and introducing ââ¬Å"The Campaign for Real Beauty.â⬠The idea to advertise during the Super Bowl was at first rejected with good reason: the Super Bowl has always been a way to advertise beer, cars, chips and ot her ââ¬Å"masculineâ⬠products; it wasnââ¬â¢t the place for Dove let alone a campaign set out specifically for women. However, the Super Bowl offers an audience of over 90 million people which would surely get Dove and the campaign some buzz. After its ad ran, Dove experienced continued exposure in conversations by news outlets, Oprah Winfrey and late night personalities. The ad was a huge success in making consumers aware of Doveââ¬â¢s mission.However, in exposing its brand and campaign, Dove opened itself up to ridicule and satire which is an unfortunate side-effect of advertising to an entire nation rather than your intended market. YouTube Release of ââ¬Å"Evolutionâ⬠Dove released the ââ¬Å"Evolutionâ⬠ad on YouTube using no paid media. Overtime, the word-of-mouth phenomenon went into effect, and the ad was among the most downloaded commercials on YouTube despite never appearing on television as paid advertising. However, the ad did make it into the medi a in the context of news programs, newspapers and radio.This advertising technique most appropriately demonstrates Doveââ¬â¢s new direction and mission. It shows people that what they perceive as beautiful isnââ¬â¢t actually real. Dove wants women to realize this, and love themselves naturally. The ââ¬Å"Evolutionâ⬠message is an important one for all consumers to understand. The Dove Two Dozen and Dove Real Beauty Award The Dove Two Dozen was a very behind the scenes media technique. It involved introducing the campaign to significant women in the media whom Dove believed shared its vision.Through this vehicle, the company hoped to gain the trust of influential consumers who would hopefully pass on their praise of the product and the campaign to everyday consumers who would also appreciate the brandââ¬â¢s efforts and goals. This is a good marketing technique because celebrities and well-known personalities have a lot of influence in the consumer market, so passing on ââ¬Å"The Campaign for Real Beautyâ⬠idea to these individuals increased the likelihood of attracting the appropriate demographic. The ââ¬Å"Dove Real Beauty Awardâ⬠is a very clever way of introducing the campaign into the world of media and female empowerment.Dove created the award as a part of the American Women in Radio and Televisionââ¬â¢s annual gala. Although this offers minimal exposure since it is only an annual award, the influential characters that would attend this gala could possibly bring the brand and campaign to a larger audience. Global Self Esteem Fund This was the final step in Doveââ¬â¢s overall media planning process. The company created the fund to support uniquely ME! , which is an organization that partners with the Girl Scouts of the USA whose goals include building self-confidence in girls ages 8-17.This fund was mentioned on the Girl Scouts website, and linked to the campaignââ¬â¢s standalone website. Creating this fund helped garner exposure, but also added to Doveââ¬â¢s corporate social responsibility which is incredibly important in the overall view of the company and helped the campaign establish a monopoly on female self-confidence and self-esteem. Question 6 The introduction of ââ¬Å"The Campaign for Real Beautyâ⬠definitely changed the brand meaning of Dove. The brand started out focusing on only the functional uses of its products, but the campaign transformed the brand to encompass an idea that was more powerful than mere functionality.The Dove brand remains pure and simple in its advertising, and still promotes its one-quarter moisturizer claim. But on top of that, Dove now stands for promoting self-esteem and self-confidence in young girls and women around the world. The brand also challenges the modern societal view of beauty which is monumental considering that no other company dares do it. Exhibit 2 shows a new brand association map that portrays the Dove brand after the launch of ââ¬Å"T he Campaign for Real Beauty. â⬠A few of the original associations have shifted and a few have been added: original, empowered, happy, extraordinary and confident.Most notably is the shift of the ââ¬Å"beautyâ⬠association. Originally it was placed directly on the ââ¬Å"Emotionalâ⬠axis, and closer to the lower end. After the introduction of the campaign, beauty has shifted to the higher ends of both the ââ¬Å"Emotionalâ⬠and ââ¬Å"Self-Expressiveâ⬠axes. Another significant change is the addition of the ââ¬Å"confidentâ⬠association. Beforehand, Dove wasnââ¬â¢t known for instilling confidence in women, but after the introduction of the ââ¬Å"Tick-Boxâ⬠and ââ¬Å"Firmingâ⬠advertisements, that changed. It showed ââ¬Å"realâ⬠women smiling happily, while baring their bodies despite them not matching societal expectations. Question 7: 1. Price PremiumAeker uses price premium as a measurement of loyalty. It represents of the extra amount of money that a customer is willing to pay for a brand compared to the generic option. Based on information provided in the case, there is no evidence to show how much financial growth ââ¬Å"The Campaign for Real Beautyâ⬠has given the Dove brand. Although, in 2006, Dove was cited as one of the 10 brands with the greatest percentage gain in brand health since 2003. This acknowledgement is due to the fact that the brand had grown by $1. 2 billion in only three years. No one is sure how much of that growth can be credited to ââ¬Å"The Campaign for Real Beauty. â⬠2.Satisfaction/Loyalty In brand equity, loyalty leads to satisfaction; this involves a customerââ¬â¢s experience with a product. Considering that Dove has been a well-known and well-loved brand for over 50 years, it can be easily deduced that there is a high level of loyalty behind the brand. Before ââ¬Å"The Campaign for Real Beautyâ⬠concept, Dove focused on the functional benefits of its produc ts; mainly on the fact that Doveââ¬â¢s cleansing products contained one-quarter moisturizing cream. This differentiation between Dove and other cleansers is what made Dove the number one cleansing brand in 2007 and contributed to the brands largely female following.ââ¬Å"The Campaign for Real Beauty,â⬠although it started a lot of chatter about the brand, didnââ¬â¢t necessarily enforce more loyalty from new or existing customers. It would appear that Dove, while still using the campaign, is still focusing on its brandââ¬â¢s functional benefits to maintain loyalty. 3. Perceived Quality A products performance that varies from the object quality is the perceived quality. ââ¬Å"The Campaign for Real Beautyâ⬠is an idea/message that Dove brand managers came up with in order to create a story on which they could sell their quickly increasing product line.The Dove products are still the same ââ¬â they havenââ¬â¢t altered the ingredients of the products because o f the campaign. However, the quality of the brand itself has shifted. Because of the campaignââ¬â¢s focus on self-confidence and self-esteem in women and young girls, consumers began viewing Dove as a pioneer in the fight for societal acceptance of all. This view point is extremely important because the issue of body image in American culture is very prevalent, but companies refuse to address it in fear of being rejected by the masses for going against the ââ¬Å"young, white, blonde and thinâ⬠norm.Because Dove decided to step out in protest of these so-called ââ¬Å"norms,â⬠the company runs the risk of being rejected. As Alicia Clegg stated: ââ¬Å"Talk about real beauty all you want ââ¬â once youââ¬â¢re the brand for fat girls, youââ¬â¢re toast. â⬠4. Leadership/Popularity The first series of Doveââ¬â¢s ââ¬Å"Campaign for Real Beautyâ⬠ads came out to the public between 2002 and 2005. Since then, Dove has launched several ads following the me ssages inspired by ââ¬Å"The Campaign for Real Beauty. â⬠In 2007, Dove was ââ¬Å"the worldââ¬â¢s number-one ââ¬Å"cleansingâ⬠brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. â⬠This shows that 3-5 years after the introduction of ââ¬Å"The Campaign for Real Beauty,â⬠Dove remained the leader in its market. Also, since the campaignââ¬â¢s reveal, the brand grown by $1. 2 billion which can be mostly attributed to the brands product extensions, but also because of the campaignââ¬â¢s success. 5. Perceived Value The perceived value of Dove is the perceived brand utility relative to its costs. Dove is one of the more expensive ââ¬Å"cleansingâ⬠brands in the market today, but it also offers more moisturizers which makes your skin softer and healthier.Since the perceived value focuses mainly on the functional uses of the product, ââ¬Å"The Campaign for Real Beautyâ⬠does not affect the bran dââ¬â¢s perceived value. However, the campaign could increase or decrease a consumerââ¬â¢s individual perceived value if they support or reject the message that Dove is putting out with its campaign. 6. Brand Personality Doveââ¬â¢s brand personality links the brandââ¬â¢s emotional and self-expressive benefits to the consumerââ¬â¢s needs for social approval, personal expression or self-esteem. The idea of self-esteem is the whole basis of ââ¬Å"The Campaign for Real Beauty.â⬠After rigorous surveying and planning, the brand managers found out that only 2% of women worldwide consider themselves to be beautiful. Dove also found out that this is mostly because of the images women see every day in the media which depict women whose beauty is even unattainable to them (hello, Photoshop)! In response, Dove wanted to create its brand personality to encompass the idea of loving yourself in your own skin no matter your shape, size, color, etc. This new personality was emb raced by consumers and the media, most notably Katie Couric and Oprah Winfrey.7. Organizational Associations Organizational associations urge consumers to connect the organizationââ¬â¢s employees, values and programs with the brand itself. This is very well done in Dove because of ââ¬Å"The Campaign for Real Beauty. â⬠Because the campaign is an idea, it offers many values out to customers that reflect what the Dove brand is all about. Because of the campaign, Dove, to the hope of the brand managers, will become a brand synonymous with ââ¬Å"natural beautyâ⬠and ââ¬Å"self-esteemâ⬠ââ¬â extremely powerful words in the beauty market in America. 8. Brand AwarenessBrand awareness refers to how aware consumers are of Dove and its products. Because of the dramatic shift in brand personality and ground-breaking advertising series, Dove has created a lot of chatter. This is centered on ââ¬Å"The Campaign for Real Beauty. â⬠When the advertisements first surfa ced, they were so different and controversial that the media got involved and did news reports on the campaign. This was fantastic free advertising for Dove. Because news outlets and media personalities were discussing this campaign and the Dove brand itself, it got customers interested.Like a wildfire, word spread across the internet and people were creating blog posts, YouTube videos, updating their Facebook and Twitter accounts mostly in praise of the campaign. 9. Market Share Nothing is stated in the case about the market share of Dove, but its competitors include Proctor and Gambleââ¬â¢s Ivory, Kaoââ¬â¢s Jergens, and Beiersdorfââ¬â¢s Nivea. However, it can be assumed that since Dove has been a leader in the health and beauty sector of the market since its introduction, it has a fairly large market share.This share may have been increased due to the brands $1. 2 billion increase from the introduction of an extended product line and ââ¬Å"The Campaign for Real Beauty. à ¢â¬ 10. Market Price and Distribution Coverage From personal experience and knowledge, Dove products are generally on the higher side of the pricing scale. They use high quality ingredients, and use more moisturizer than other brands so the skin stays softer and healthier. Dove sells all of their health and beauty products in grocery stores, convenience stores and drug stores.Because Doveââ¬â¢s ââ¬Å"Campaign for Real Beautyâ⬠focuses on the everyday woman, it wouldnââ¬â¢t make sense for the company to try and sell in high end stores like Macys, Sephora or Nordstrom. Placing Dove products in places where any woman could find it increases the likelihood that the campaign will stick in the minds of target consumers and expand from there. Overall, ââ¬Å"The Campaign for Real Beautyâ⬠is positively contributing to Doveââ¬â¢s brand equity. In a majority of Aakerââ¬â¢s markers, the campaign has clearly added a positive spin on the brands total equity. This is es pecially true in the brandââ¬â¢s personality.The campaign completely transformed the brand from one that merely focused on the functional benefits of the products to the feel and meaning of the brand as a whole. This is important because now that Dove has a large line of different products, creating a meaning behind the brand itself makes creating a story easier. Questions 8 and 9 Each of the consumer-created responses listed poke fun at the advertisement efforts of the Dove brand. Despite the existence of these mock advertisements and social messages, it doesnââ¬â¢t seem that the Dove brand or ââ¬Å"The Campaign for Real Beautyâ⬠was hijacked by consumers.A brand hijacking is defined as ââ¬Å"the consumerââ¬â¢s act of commandeering a brand from the marketing professionals by seizing control of its ideology, use and persona, and driving its evolution. â⬠Based on whatââ¬â¢s been accomplished by Dove and its campaign and the efforts of these consumerââ¬â¢s, saying the brand has been hijacked based on these few responses unrealistic. ââ¬Å"Slob Evolution,â⬠a consumer-created YouTube parody of Doveââ¬â¢s ââ¬Å"Evolutionâ⬠video features a normal looking man being transformed into a ââ¬Å"slobâ⬠by make-up artists and the use of Photoshop. This specific video has a little over 1.5 million views on YouTube in the last six years. In contrast, the Dove video has almost 16 million views on YouTube in the same amount of time. Because so few people saw the consumer-created video as compared to the real video, I donââ¬â¢t think one could say that Dove lost control of the campaignââ¬â¢s initial meaning. In addition, majority of the comments in response to ââ¬Å"Slob Evolutionâ⬠donââ¬â¢t even mention the Dove brand or ââ¬Å"The Campaign for Real Beauty. â⬠The same could be said for ââ¬Å"Dove vs. Axe,â⬠a consumer-created response to Doveââ¬â¢s Onslaught film. There are only 5,500 views in the last three years.There hasnââ¬â¢t been enough exposure of these mock films to trigger a hijacking. One of the most powerful consumer-created videos is the ââ¬Å"Onslaughterâ⬠video. It was created to get the message across that Dove allegedly uses palm oil from Indonesia that was planted after the destruction of lowland forests. While this is a powerful statement and potential problem for Dove, this advertisement doesnââ¬â¢t focus on ââ¬Å"The Campaign for Real Beauty. â⬠It does, however, present a problem because its name is very similar to the name of one of Doveââ¬â¢s real advertisements for the campaign.When the actual videoââ¬â¢s name, ââ¬Å"Onslaught,â⬠is typed into Youtube, the consumer-created video is one of the first to come up. Again, this isnââ¬â¢t necessarily hijacking ââ¬Å"The Campaign for Real Beauty,â⬠but rather a small attack on Dove. Question 10 Based on the qualitative and quantitative success of ââ¬Å"The Campaign for Real Beauty,â⬠I think Dove should continue investing in the campaign. The brand has experienced phenomenal sales growth in the last five or so years, and has introduced several new products into the market through the campaign.Dove can continue to advertise using the values and messages from ââ¬Å"The Campaign for Real Beauty,â⬠and continue to open up dialogue about self-esteem and body image. There has been such a positive response to the campaign itself and already so much investment into programs and funds. As young girls grow up seeing Doveââ¬â¢s ads and messages, they will develop a loyalty and understanding of the brand. In addition, hopefully with Doveââ¬â¢s messages and influence, there can be radical change in the way girls view themselves.Since ââ¬Å"realâ⬠women are the majority of women who buy Dove products, itââ¬â¢s important that Dove continue their focus on them. By reverting back to merely focusing on functional benefits, consumers could easily forget what Dove stood for in the past and simply change to another brand that may be cheaper and offer the same benefits. Dove must continually emphasize ââ¬Å"The Campaign for Real Beautyâ⬠so people do not forget the social responsibility that Dove is trying to take on. In addition, no other brand or company is willing to take this similar risk, so Dove can continue to profit unopposed using this strategy.
Wednesday, July 17, 2019
ââ¬ÅAnimal Farm: A Fairy Storyââ¬Â Essay
A apply that is based on a simile usually contains characters that act and talk equal human beings while retaining their human traits. George Or wellspring wrote a day declare that was called animal upraise a fairy bilgewater and was ab issue probably based on the Russian regeneration which occurred during 1917 to 1945. There be more reasons to which wherefore George Orwell would take hold utilize a f fit in his condemnation of Soviet fabianism and totalitarianism.George Orwell used talking animals to show their fundamental interaction of these animals to service of process sleeper things about serviceman that he can link to animals in the world. George Orwells book contained m either(prenominal) animals which seemed to be imprisvirtuosod on a resurrect by their owner Mr. Jones, it is recognise by many mess that this symbolised the Russia and the Soviet pairing under Communist Party rule. The pigs seemed to hold still for the leaders because they made all t he decisions that tough the animals and the give birth rise. The simplicity of the animals seemed to be the citizens that lived on the advance and were assertled by Mr. Jones because the pigs. The battle at cow shed be the polished war which ravaged Russia until1920. The battle of the aerogenerator is colligate to the German invasion of Russia during existence War II.Throughout time, many animals eat up gained a reputation for their unique actions or still physical looks. These animals nonplus been used to insult or describe individual or what they were doing. When George Orwell wrote this book, he was able to elect crab hit the sack animals as particular characters to process forebode that characters particular characteristics and their role in the story. Orwell would gain had the animals in the story chosen to help link intelligent human characteristics with dirty recruit animals. Orwell is able to use animals to link them to behaviours of human beings and nonetheless end the book by saying that it is problematic to tell the difference.When George Orwell wrote this book, it would commence been discipline to him that the topic he was create verbally material about was in truth controersial and would construct angered or annoyed many people in conditionful or authoritative positions that could do some upon to him or his c areer as a put outr by crystallise an powerful comment or action. By written material a fable, he is able to protect himself from the criticism or denigration he tycoon receive from those that believe they are beingslandered. Orwell was able to write the book to create an unspoken link with his exertion and the withalts that are casualty around them that the acquireers are able to connect without the author making a direct connection. This would induct been a precise good reason for Orwell to write the book in the authority he did.As George Orwell wrote the book, he would have cherished his work to be remembered or recognised for as long as possible. By penning in a fable, his mental object can be referred to in any situation or any summit in time because he has not made any specific references to a specific event. By having his message written in such a way he can now have it spread because the message is universal.By writing the book as a fable, Orwell was able to write his story without having to explain what and wherefore things were really occurrence because the story was most handlely based on authorities which can be very difficult to understand. Orwell was able to create reasons to which why things were happening and still have it linked to the complicated topic of politics. Many more readers of the book would have found it much easier to read and understand because Orwell explained it all in a spick-and-span way without having to complicate it with separate topics. Having a wider audience for his book would have helped him spread his conceptions and mess age with more people reading his book.Based on your instinct of the Russian Revolution, do the characters and events in living creature Farm take on any immature significance?When George Orwell wrote this book, he might have wanted his message to be universal though it is instead clear to many readers that he based the story and the many characters on the environment he was living in and the people he k crude much more about.The develop itself would have represented Russia as a untaught and the arouses transformations would have represented the politics changes which Russia undertook during the time which the book was written. The upraises touch and interacting with Animal Farm would have symbolized the otherwise countries in the world which related with the sphere during that time which tremendous change was happening in Russia.Farmer Jones is tardily linked to Czar Nicholas II because Nicholas was the leader or Russia and Jones was the owner of the farm which represen ted Russia. both(prenominal) leaders were beginning to be questioned and despised by their followers and soon garbled what they had accommodate of. Jones came back with other farmers to fill out and attempt to regain control of the farm though was met with all of the animals who did not let in Jones to come out of the battle exulting with some animals rising from the group and shake them to fight harder. Nicholas likewise came back with help from other countries to help him regain control of the country which he once controlled.The animals of the farm clearly represent everyone and everything that was under the control of Mr. Jones. In reality, this would represent all the citizens and running(a) mannequin who were struggling in those time which were many in numbers.Karl Marx and doddering major have an obvious similarity because Karl Marx was one of the first to proclaim his quite a little of a better country and superannuated study was the pig who tells all of th e animals on the farm of the dream he had that had resurrected an idea and thought which he had forgotten long agone only when was able to remember and and then pass those ideas onto the other animals. Both Marx and Old Major died before the revolution had come.Old Major spread his message of the vision that he had by teaching a song which he heard as a little pig called the Beasts of England. This political orientation of socialism was very popular with the animals and even got them excited where the ideas of communism began to spread passim the world. A real song was excessively written by the followers of communism which was called Communist Internationale. snooze seems to be an obvious metaphor for Stalin who was able to become the new leader after Jones had been defeated. Stalin also became the new leader after the rebellion was able to take over. Both cat sleep and Stalin seemed to have the best interest of the country or the farm though both seemed to give into the evil temptations which arose while they were inthose positions. cat sleep began to slowly become greedier for more power which then began to influence his actions such as training the puppies not to read but to train them to become his personal protectors and even snipeers. Napoleon soon begins to shower himself with more luxury and fort such as sleeping in a bed and even drinking alcohol. Stalin was also overwhelmed with new found luxury and power and soon let the peasants whom he was meant to help suffer. increase seems to be the symmetry of Leo Trotsky. increase was a pig that had the same interests of the farm as Napoleon in musical theme though it is how they each approached their ideas which got them into fights. Snowball was perpetually disagreeing with Napoleons ideas and it was soon that Napoleons physical way of forcing his thoughts onto others that conquered over Snowballs less bemock approach. Trotsky was soon seen as a two-timer by the country and left as Snowball di d when he was forced out by Napoleon. cop seems to represent the media in those time who attempted to influence everyones thoughts as to what they thought about why Napoleon did such acts as the media did with Stalin. Squealer becomes the only link to Napoleon to the rest of the animals on the farm and was the persuader and influential speaker who was able to hide or conceal the reliable intentions of the pigs. The media in those quantify were able to influence so well because the working yr in those times were quite uneducated and needed something to opine for then and it was that source of media that they depended on.Boxer is quite clearly the metaphor for the working class in those times. Boxer was a very hard working animal on the farm that made great efforts throughout his life and always had a transparent motto to help him work even harder. The uneducated workers in those times were easily influenced by Stalin because it seemed as though they would boom most in the new outline as did Boxer. Boxer was a very dedicated follower of Stalin who was later on betrayed by being sent to the paste factory.Mollie is the representation of the middle class workers who are educated and understand the true effects under the new government which was beingpresented. Mollie would break out a ribbon and lick sugar when Jones was in charge of the farm though as the animals took over, Mollie was not aloud to wear ribbons or lick sugar for she had to make sacrifices. In reality, the middle class did not like the new system for they would be lowered to everyone elses level. Mollie then leaves the farm after being caught being patted by another farmer and lives as she did when Jones was in charge.The puppies which were taken away from their stupefy by Napoleon became the bodyguards or defenders of Napoleon. These dogs that Napoleon trained to help keep his vigorous grip on the country attack Snowball and force him out of the farm which leaves no significant challeng ers for Napoleon to face. These dogs also attacked anyone that opposed or betrayed Napoleon in anyway. This easily represents the police or the States which Stalin had control of when he took over as the leader of Russia.The windmill seems to represent the saving of Russia in those harsh times. The animals worked hard unitedly to build the windmill even though there was a shortage of fodder and it was promised that this would help them significantly. This was just like in reality where Stalin had a five category plan to help Russia and just like the windmills, they failed to succeed.The book is easily linked to many things around Orwell as he wrote the book. steady though the message of Orwell was attempted to be made universal it is most liable(predicate) connected to the significant Russian revolution.
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